Images from UNIQLO's website
UNIQLO is a brand that makes me feel cooler than I actually am. Their garments are simple, unadorned, and well-made, judging from the one single solitary shirt I own.
I did a great deal of shopping in high school and consequently have a drawer of paper-thin Forever 21 and H&M shirts that I have dragged (over the years) to their final threads. I wear my clothes to death and perhaps it is high time to graduate to more sensible, good-quality things.
I first jumped onto the UNIQLO train this summer and was instantly taken by their collaboration with Ines de la Fressange, who was a pretty significant model back in the day, and has graciously lent her hand to designing a collection that can help us normal people channel her cool.
The autumn collection, like the summer one, is based on the concept of everyday luxury, a concept that is both stylish and utilitarian. The overall promotion of this collection typifies its trimmed-down, casually chic aesthetic of the Parisienne about town. Take a look around the promotion sight and it will be fairly obvious.
I prefer this aesthetic to the somewhat pretentious Scandi alternative. The palette of this collection - autumnal neutrals, navy, textured grey - is very appealing. Fabrics - tweed, velvet, corduroy, denim. I like it already.
While I obviously cannot and will not buy many pieces from this collection (or any collection), special recognition will go to the trousers and the outerwear. The tops don't really do it for me, but I certainly am on the market for straight-leg jeans and pants in a material other than denim.
The Ines de la Fressange collection will be available on September 4.